Motive TV Commercial | Motive Financial (formerly Canadian Direct Financial) | Discussion forum

Please consider registering
guest

sp_LogInOut Log In sp_Registration Register

Register | Lost password?
Advanced Search

— Forum Scope —




— Match —





— Forum Options —





Minimum search word length is 3 characters - maximum search word length is 84 characters

sp_Feed Topic RSS sp_TopicIcon
Motive TV Commercial
August 8, 2019
5:05 am
Nehpets
Ontario
Member
Members
Forum Posts: 565
Member Since:
December 20, 2016
sp_UserOfflineSmall Offline

Never noticed in the past, maybe because I was unfamiliar with their name, but now that I have a Motive account, I noticed they have short TV commercials promoting their 2.8% savings account, in Eastern Ontario during the local evening news.

Have they always conducted National ad campaigns or is this a more recent advertising strategy to gain National attention?

Stephen

August 8, 2019
8:45 am
Doug
British Columbia, Canada
Member
Members
Forum Posts: 2987
Member Since:
December 12, 2009
sp_UserOfflineSmall Offline

Nehpets said
Never noticed in the past, maybe because I was unfamiliar with their name, but now that I have a Motive account, I noticed they have short TV commercials promoting their 2.8% savings account, in Eastern Ontario during the local evening news.

Have they always conducted National ad campaigns or is this a more recent advertising strategy to gain National attention?

Stephen   

Interesting, Stephen. No, at most, I've seen the occasional Internet banner ad and paid listings in web search results for Motive Financial (which is all I've seen Motus Bank do). That's partly why they've only attracted ~$495 million in demand and term deposits to December 31, 2018, or about twice the size of Manitoba's Achieva Financial. They do remain quite a small player, though it's impressive when you consider Canadian Tire Bank's direct-to-consumer division has about the same amount of deposits as CWB's Motive Financial virtual banking branch operation and they're a Schedule I Chartered Bank.

Cheers,
Doug

August 8, 2019
11:32 am
Loonie
Member
Members
Forum Posts: 5567
Member Since:
October 21, 2013
sp_UserOfflineSmall Offline

I haven't noticed any TV ads either, but I do get a LOT of banner ads.
Perhaps it's a local trial campaign to test results. The marketing industry has certain areas where the demographics are such that they like to do trials there. London, Ontario is one of the places they used to use but I don't know about Eastern Ont.
I fear it may be a sign of lower savings rates to come. Every other FI that has advertised widely has lowered their rates within a few months later, as I recall.

August 8, 2019
11:55 am
Kidd
Member
Members
Forum Posts: 432
Member Since:
February 27, 2018
sp_UserOfflineSmall Offline

This one?

Please write your comments in the forum.