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Goodbye MAXA Financial, likely effective on or shortly thereafter January 1, 2025
October 13, 2024
10:01 am
doug
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Following the successful three-way merger vote, which will see exit the Manitoba market when its independent Manitoba affiliate, Caisses Financial Group, together with Westoba Credit Union, amalgamate(s) with Assiniboine Credit Union. Given that both Westoba and Assiniboine use the same core banking system and online banking platform, I suspect we can safely say MAXA Financial will be fully absorbed into Outlook Financial on January 1, 2025, the effective merger date, just as Implicity Financial was absorbed into Outlook Financial on or almost immediately after Entegra Credit Union merged with Assiniboine a few years ago.

In any case, it's safe to remove MAXA Financial from the HISA and GIC charts now, and move it to the archived section of the Profiles page.sf-cool

Cheers,
Doug

October 13, 2024
10:31 am
Rail Baron
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This thread led me to check my records from MAXA, and I can confirm that no further announcement following the vote to amalgamate has been made to members.

All of my statements show "business as usual" and make no mention of upcoming changes.

Perhaps waiting for an official announcement of MAXA's integration into the new amalgamated entity would be appropriate before disappearing it from the HISA and GIC charts?

October 13, 2024
11:06 am
doug
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Rail Baron said
This thread led me to check my records from MAXA, and I can confirm that no further announcement following the vote to amalgamate has been made to members.

All of my statements show "business as usual" and make no mention of upcoming changes.

Perhaps waiting for an official announcement of MAXA's integration into the new amalgamated entity would be appropriate before disappearing it from the HISA and GIC charts?  

Relying on 'official records' is a fool's errand, given that companies often do not make advance announcements. For something like this, particularly if there is little to no transition required to migrate accounts, they won't want to make an advance announcement (as happened with Implicity Financial accounts). I think it's better to simply give forum users an advance head's up of what is almost certain to happen. Moreover, I believe it's disgenuous, at best, and misleading, at worst, to be recommending non-MAXA customers sign up for a MAXA account and membership when they may already have an Outlook Financial membership, resulting in duplicate memberships that later need to be consolidated and duplicate member equity share issuances refunded.

Cheers,
Doug

October 14, 2024
10:19 am
Rail Baron
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I'm not familiar with the Implicity amalgamation, but I do know what happened with Hubert's integration into Access Credit Union. That amalgamation took over a year, with advance notice given months ahead of the much lamented decommissioning of the Hubert web site and its transition to the inferior Access system. There were no surprises in that process.

Another reason that a sudden transition is less likely is the commitment to make the new amalgamation fully bilingual, which was made prior to the vote on integration. I expect that will add time to the amalgamation efforts.

MAXA still offers some very good rates, and even if an extra $5 membership was purchased to take advantage of them, the financial advantage being offered could be material.

I did some math for my investments in 2022 since MAXA has relatively higher fees for cheques and registered investment transfers compared to other FIs tracked on this site. I found that the thousands in higher income over a 5 year GIC more than made up for the extra hundred dollars in fees down the road.

October 14, 2024
1:55 pm
Norman1
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Rail Baron said
I'm not familiar with the Implicity amalgamation, but I do know what happened with Hubert's integration into Access Credit Union. That amalgamation took over a year, with advance notice given months ahead of the much lamented decommissioning of the Hubert web site and its transition to the inferior Access system. …

That's more likely what will actually happen.

There was no migration and integration of the Wyth accounts when EQ Bank took over Concentra. When the takeover closed November 1, 2022, Wyth account holders were given at least 90 days to onboard themselves to EQ Bank and move their funds over before the Wyth accounts would be closed.

The Wyth accounts remained open until May 2, 2023, six month later.

In the Access-Sunova-Noventis credit union merger, Access was the largest of the three. Yet, it wasn't Access' online-only AcceleRate offering that was continued. Instead, it was Sunova's Hubert that was chosen to continue.

October 14, 2024
4:16 pm
AltaRed
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I don't have any skin in this game but based on the posts, I think it is wise to leave things as they are telegraphed accordingly.

March 29, 2025
11:51 am
doug
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Assiniboine Credit Union has now confirmed an integration timeframe to consolidate Caisse Financial Group and Westoba Credit Union (including MAXA Financial) onto the unified Assiniboine core banking system and online banking platform, including a common product and brand suite, as being some time "in 2026," meaning MAXA Financial continues as a standalone brand for one more year, after which it will be comingled with Outlook Financial, as Assiniboine did with both Implicity Financial and Casera Financial in prior years.

Cheers,
Doug

March 29, 2025
12:07 pm
GIC-Fanatic
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I believe that Implicty was moved there as well a few years ago. Gobbled up by Outlook.

IMG_1246-2.jpeg

April 1, 2025
9:17 am
Rail Baron
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So we have the rest of 2025, and some part of 2026, when MAXA remains operating its own platform for online banking. I still find them to offer a good value proposition for my deposits, especially the 5 year terms at >5% that I made in 2022, so I will be sticking with MAXA until well after the online migration.

May 17, 2026
9:22 am
doug
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We now have a confirmed migration date for the Westoba Credit Union Limited and MAXA Financial banking system migration into the Assiniboine banking system/online banking platform and for the absorption of MAXA Financial brand and products into Outlook Financial: late October 2026.

Let's remove MAXA Financial from the comparison chart now. They never attracted more than 1,000 concurrent customers and more than $25-50 million in total deposits assigned to the MAXA Financial branch (based on my best estimates).

May 17, 2026
12:56 pm
Rail Baron
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Somebody sure seems in a hurry to get MAXA Financial off this site.

I humbly suggest keeping them in place until the integration is actually completed.

Right now, that is proposed to be mid-October of 2026. What's the hurry to boot them now?

Does anyone else remember Hubert's deadline to revamp its IT and introduce multi-factor authentication? That was supposed to happen in October of 2025, and we are still awaiting word on their new plan to fix the glitches in the system that they were trying to bring online.

So who knows how long the actual integration of MAXA into ACU will take? We'll find out when it happens, not before!

May 18, 2026
4:31 pm
doug
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Rail Baron said
Somebody sure seems in a hurry to get MAXA Financial off this site.

I humbly suggest keeping them in place until the integration is actually completed.

Right now, that is proposed to be mid-October of 2026. What's the hurry to boot them now?

Those that are already MAXA Financial members will receive e-mail notifications of GIC promotions. You can count on two hands or less the number of HighInterestSavings.ca users who have current/active MAXA Financial memberships.

A member migration of this nature is very disputive, requiring new membership numbers, new debit cards, new online banking credentials, and the like.

Since the main purpose of this site is for new-to-FI membership sign-ups, there is zero compelling reason for maintaining confirmed "walk of death financial institutions" on the comparison charts.

Anyone that wants to sign up for a Manitoba CU account would be just as well, if not better served by going with Achieva Financial, Outlook Financial, or Hubert Financial.

However, given Outlook is ending support for Me 2 Me Transfers and Hubert EFT transfers are only available via telephone with a CSR, whose hours aren't great for those west of Saskatchewan, I would submit there's really only one viable Manitoba CU now, and that's Achieva Financial (which is also the original one). All others are absolute trash at this point. 🙂

May 19, 2026
9:12 am
Rail Baron
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I agree with doug that Manitoba credit unions are not what they used to be, in terms of the value proposition that was offered a few years back. Achieva does lead the pack these days, and I've been moving money into GICs there over the past few months, as Hubert and other certificates pay out.

But as a MAXA member since 2021, I have never received any announcements of GIC promotions, or rate adjustments, the way that Hubert or Oaken provide. Thus having MAXA in the rate table on this site is of value to me, and the other users of this site who have an account with them.

And if newcomers to the site are tempted by MAXA's rates, they could easily find news about the consolidation with Assiniboine Credit Union in the MAXA forum before signing up for a new account. Some might still want to do so, because MAXA offers services that some other Manitoba credit unions do not, such as offering LIRAs, for example.

May 19, 2026
11:17 am
Briguy
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doug said

Rail Baron said
Somebody sure seems in a hurry to get MAXA Financial off this site.

I humbly suggest keeping them in place until the integration is actually completed.

Right now, that is proposed to be mid-October of 2026. What's the hurry to boot them now?

Those that are already MAXA Financial members will receive e-mail notifications of GIC promotions. You can count on two hands or less the number of HighInterestSavings.ca users who have current/active MAXA Financial memberships.

A member migration of this nature is very disputive, requiring new membership numbers, new debit cards, new online banking credentials, and the like.

Since the main purpose of this site is for new-to-FI membership sign-ups, there is zero compelling reason for maintaining confirmed "walk of death financial institutions" on the comparison charts.

Anyone that wants to sign up for a Manitoba CU account would be just as well, if not better served by going with Achieva Financial, Outlook Financial, or Hubert Financial.

However, given Outlook is ending support for Me 2 Me Transfers and Hubert EFT transfers are only available via telephone with a CSR, whose hours aren't great for those west of Saskatchewan, I would submit there's really only one viable Manitoba CU now, and that's Achieva Financial (which is also the original one). All others are absolute trash at this point. 🙂  

Hubert Financial is still a strong contender due to their excellent customer service and quarterly one year term GIC paying 3.3 percent. If you need to be liquid, that rate is higher than any HISA besides short term promotion HISAs.

Achieva is a great credit union, but doesn't have that quarterly GIC. A personal redeemable 24 month GIC at Scotiabank for eg. only pays 2.55 percent, so the Hubert quarterly GIC is much higher.

May 19, 2026
4:08 pm
doug
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Briguy said

Hubert Financial is still a strong contender due to their excellent customer service and quarterly one year term GIC paying 3.3 percent. If you need to be liquid, that rate is higher than any HISA besides short term promotion HISAs.

Achieva is a great credit union, but doesn't have that quarterly GIC. A personal redeemable 24 month GIC at Scotiabank for eg. only pays 2.55 percent, so the Hubert quarterly GIC is much higher.  

Quarterly GIC isn't that essential anymore. EQ Bank's Notice Savings Account offers comparable rates to a 1-year quarterly GIC, with less lock-in risk / greater liquidity. sf-cool

May 19, 2026
4:57 pm
Briguy
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doug said

Quarterly GIC isn't that essential anymore. EQ Bank's Notice Savings Account offers comparable rates to a 1-year quarterly GIC, with less lock-in risk / greater liquidity.   

EQ 30 day notice pays only 2.75 percent and 10 day notice only pays 2.35 percent. So if you have 100K for example that you want to keep liquid, but it turns out you didn't need it for the year, you would earn 550.00 more with Hubert compared to the 30 day notice and 950.00 more compared to the 10 day notice. If you direct deposit your pay into EQ Bank you would earn 2.75 percent and don't even need the notice accounts.

One only earns 2.2 percent on a Scotiabank Series F ISA, and around the same for a Money Market ETF like PSA or CASH , so I think the Hubert quarterly GIC still makes sense if you are trying to maximize your interest rate while keeping funds fairly liquid.

May 19, 2026
5:09 pm
doug
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Briguy said

EQ 30 day notice pays only 2.75 percent and 10 day notice only pays 2.35 percent. So if you have 100K for example that you want to keep liquid, but it turns out you didn't need it for the year, you would earn 550.00 more with Hubert compared to the 30 day notice and 950.00 more compared to the 10 day notice. If you direct deposit your pay into EQ Bank you would earn 2.75 percent and don't even need the notice accounts.

One only earns 2.2 percent on a Scotiabank Series F ISA, and around the same for a Money Market ETF like PSA or CASH , so I think the Hubert quarterly GIC still makes sense if you are trying to maximize your interest rate while keeping funds fairly liquid.  

That's if you hold those funds in there for a full year, in which case, you might as well just go with a 1-year GIC (which Outlook and Achieva both have). sf-cool

Personally, for managing larger amounts like that in individual GICs, one is better off managing them within their discount brokerage platform. These Manitoba CUs are largely passe, Achieva Financial being a notable exception I'll give a pass to.

Cheers,
Doug

May 20, 2026
10:33 pm
everhopeful
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I still use Hubert as my extended emergency fund... l keep about a months worth of expenses liquid in HISAs, and I have about a years worth of expenses in a Hubert quarterly redeemable GIC. I find it comforting that I can redeem it anytime and have the funds in just days, yet still earn interest just below the top earning fixed GIC's (at other FI's) that I have laddered for long term expenses. It uniquely meets this need the best.

What keeps me from investing significantly with Hubert (& other Manitoba CU's) is that they are backed by the DGCM rather than CDIC. If things really went to heck and the DGCM's funds were depleted, there is probably little incentive for the Manitoba government to step in and cover my deposits, since I do not reside (or vote) there.

May 23, 2026
6:08 pm
doug
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everhopeful said
I still use Hubert as my extended emergency fund... l keep about a months worth of expenses liquid in HISAs, and I have about a years worth of expenses in a Hubert quarterly redeemable GIC. I find it comforting that I can redeem it anytime and have the funds in just days, yet still earn interest just below the top earning fixed GIC's (at other FI's) that I have laddered for long term expenses. It uniquely meets this need the best.

What keeps me from investing significantly with Hubert (& other Manitoba CU's) is that they are backed by the DGCM rather than CDIC. If things really went to heck and the DGCM's funds were depleted, there is probably little incentive for the Manitoba government to step in and cover my deposits, since I do not reside (or vote) there.  

While those are valid concerns regarding the inferiority of the DGCM deposit insurance relative to CDIC, for me, that is not my primary concerns.

My main concerns with Hubert are as wells:

* New-to-FI onboarding now requires a mobile phone number and a selfie ID verification, which is a non-starter for me
* Linked account transfers are only available via contact centre representative, via telephone, Monday to Friday during bankers' hours when most people are working. This is severely limiting
* Member share redemptions are currently 'paused', which is concerning. It's a bit of a "hotel California" type situation. You can get in, but can you get out?
* Customer service has gone downhill
* Branches have been closed in rural and suburban areas, despite insistence this would not happen

Cheers,
Doug

May 24, 2026
3:48 am
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Welcome to enshittification.

RetirEd

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