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Customers protest after Loblaws demands ID before sending $25 gift card for bread price fixing
March 14, 2018
8:18 pm
AltaRed
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AltaRed said
For what it is worth, I received said email this morning. I replied with a 'stuff it' response on the basis that if they cannot figure out my residential address credentials from my very active PC Points (now PC Optimum) card, then there is no hope for their competence.  

All this trouble for a measly $25 card to be spent in Loblaw stores. It was not worth the application....nor all the energy put into this thread!

March 14, 2018
9:28 pm
Loonie
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They should have just sent cheques. Then there would be no concern about who the actual recipient was, no after-the-fact need for supplementary ID, and no self-interest on the part of Loblaw.
But they chose not to do that, so now they're taking it out on the customers -again -by making invasive nuisance requests.
I think the reasons are obvious, including the fact that the $25 GC doesn't actually cost them that much by the time they take their profit off whatever you purchase with it, and the likelihood that you will spend even more money and provide more profit when you actually go into the store to use the card.
You can be sure that if a court rules against them, they will require payouts in real money, not gift cards.

March 14, 2018
9:55 pm
Wayno
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http://www.cbc.ca/news/busines.....-1.4574960

"Privacy commissioner investigating Loblaws for making people send ID for $25 gift cards"

"Canada's privacy commissioner is investigating Loblaws for demanding that some customers hand over a copy of their driver's licence or hydro bill to get their $25 gift card — offered as compensation for bread price fixing."

"The Office of the Privacy Commissioner said it couldn't address specifics about its investigation at this time, but did provide a link to a page on its website concerning retailers collecting driver's licence information."

"The driver's licence number is sensitive and valuable to those intent on committing identity crimes," it states.

"It also says that retailers "photocopying or scanning the licence generally goes too far," because a licence contains "more information than is needed for most business purposes." "

March 14, 2018
10:05 pm
Wayno
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Folks, I have just responded to Loblaw's request for ID Information:

To: Loblaws Program Administrator

To confirm my residential address, I am willing to provide my PC Optimum card number. This card has my identity information.

1. I have used the Shopper's Drug Mart Optimum card for years - registered with name and address.
Your company already has information confirming my residence.

2. I have been at this same residence for the past xx years, with the same email address, and the same telephone number.

3. I am unwilling/unable to provide additional ID because of my concern with Identity Theft.

Could you please respond on how you want me to provide my PC Optimum card number.

Thank you.

.. a long time Loblaws/Shoppers customer

March 14, 2018
10:47 pm
Doug
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Loonie said
They should have just sent cheques. Then there would be no concern about who the actual recipient was, no after-the-fact need for supplementary ID, and no self-interest on the part of Loblaw.

Great point, Loonie. There's their true motive.sf-cool

Remember when they tried to discourage people from donating their gift cards to the food bank because that would see the food bank buy only their cheapest, lowest margin basics (i.e., "no name") rather than brand name or more premium President's Choice products? 😉

Cheques are inherently more averse to fraud; however, for small value cheques deposited through the ATM, because many banks and credit unions outsource their deposit gathering activities, they don't match cheque payee names with account holder names on ATM deposits. 😉

I know this from the bank when I even had to refer the odd client to the ATM to deposit a cheque payable to their former married name - or with co-party, like an auto dealer lessor on a small insurance settlement cheque.

Years later, working at a self storage facility when a customer who was grossly delinquent on their storage rent saw their locker sold at auction, the locker actually brought in more than was owed, which almost never happens! I did the right, honest thing by phoning him to let him know and he wasn't upset his locker was auctioned, but thanked me for letting me know. My aunt, the property manager, was pissed because she normally prefers not to pay out such amounts, not contact the client, and then "write it off" (meaning book it as revenue) after twelve months. She cut the cheque, reluctantly, to his company name and himself. Sadly, the company was no longer in existence, so she refused to budge on re-doing a new cheque to his name only. I told him I used to work for the bank and what he might try doing is depositing it at the ATM, wait for 7-10 days for the hold to lapse to ensure it cleared, and, sure enough, it did. He was so thankful. 🙂

Cheers,
Doug

March 14, 2018
10:50 pm
Doug
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Loonie said
You can be sure that if a court rules against them, they will require payouts in real money, not gift cards.  

Is there talk that could happen? Oh, that'd be sooo sweet! 🙂

I'm going to use my card to buy a Starbucks gift card that I can use elsewhere and if they try and disallow me to do it, I'll go armed with their Loblaw Card T&C and show them, explicitly, it does not say it can't be used on gift cards. 🙂

It's basically a Peoples Trust Co.-issued Visa gift card, except it's not Visa and can only be used at Loblaw stores.

Cheers,
Doug

March 14, 2018
10:52 pm
Doug
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Wayno said
Folks, I have just responded to Loblaw's request for ID Information:

To: Loblaws Program Administrator

To confirm my residential address, I am willing to provide my PC Optimum card number. This card has my identity information.

1. I have used the Shopper's Drug Mart Optimum card for years - registered with name and address.
Your company already has information confirming my residence.

2. I have been at this same residence for the past xx years, with the same email address, and the same telephone number.

3. I am unwilling/unable to provide additional ID because of my concern with Identity Theft.

Could you please respond on how you want me to provide my PC Optimum card number.

Thank you.

.. a long time Loblaws/Shoppers customer  

They can't force you to provide a driver's license; a bank can't even do that. If your PC Optimum card isn't satisfactory to them, offer to scan them a copy of a recently received envelope, addressed to you, cancelled with Canada Post orange and/or grey postmarks. That's valid secondary ID in B.C. provincial and municipal elections. 🙂

Cheers,
Doug

March 15, 2018
1:15 am
Wayno
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Doug said

They can't force you to provide a driver's license; a bank can't even do that. If your PC Optimum card isn't satisfactory to them, offer to scan them a copy of a recently received envelope, addressed to you, cancelled with Canada Post orange and/or grey postmarks. That's valid secondary ID in B.C. provincial and municipal elections. 🙂

Cheers,
Doug  

Doug,

You are missing the point of why this is important ...

  • This is a information privacy issue that may possibly affect all Canadians.
  • This company is trying to set a NEW PRIVACY PRECEDENT that has never been done on a scale like this in Canada.
  • The Canadian Privacy Commissioner has opened an investigation.
  1. They will not accept your suggestion of a post marked letter that is addressed to the applicant.
  2. I am asking them to accept the NUMBER of my PC Optimum Loblaws/Shoppers THEIR corporation has issued to me - containing all the information that they need for their Verification Purposes.
  3. They are using 3 vendors to process this information and the data may be stored outside of Canada where Canadian privacy laws are not applicable.

.."its gift card program states personal data provided could be shared with three separate companies working with the grocer: prepaid card suppliers Blackhawk Network Canada and Peoples Trust Company, as well as U.S.-based legal administrative service company JND Legal Administration."

.."personal information may be stored, accessed or used in a country outside of Canada," including in the U.S. and El Salvador, where privacy laws may differ."

regards,

Wayno sf-smilesf-smile

March 15, 2018
4:41 am
Loonie
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Doug, I don't know if a penalty might still be levied through the courts. It was just an "if..."
I raised this more to contrast their "voluntary" restitution with what a real one would look like.
As far as I know, the whole matter is still being looked at by the Competition Bureau, which is also looking at other retailers.

March 15, 2018
5:04 am
Loonie
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Good idea to offer your PC Optimum card, Doug.
I suggest you (and anyone else of the same mind) send a copy of your letter, along with a photocopy of your points card and of the request you received, directly to Galen Weston Jr himself, by post, Confidential and 'Private'. (However, since they don't know the meaning of "private" there, it will likely be opened and possibly answered by an underling sf-wink) Send it anyway. Let's give the guy a chance to respond, and see what he says.
http://www.weston.ca/en/Contact.aspx

The thing is, though, that they already KNOW they have your points card number, mailing address, email address etc., and they CHOSE not to use it. I gather (because I've not seen the request letter) that offering your points card number was not one of the acceptable options.

Seems they just want to make more work for the customer. But that may not be accidental either.
As with any promotional offer, they were probably counting on a lot of people dropping out because they don't comply with this request for information, for various reasons. They think it will save them a lot of money. But, instead, it has backfired, now in the hands of the Privacy Commissioner.sf-laugh
Some manager's head may roll for this though, and I feel kind of sorry for that person, who may have been under pressure to find a way to make this operation meet a target cost.

March 15, 2018
8:07 am
Norman1
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Loonie said
They should have just sent cheques. Then there would be no concern about who the actual recipient was, no after-the-fact need for supplementary ID, and no self-interest on the part of Loblaw.

That is only true if the cheque is payable to an actual person. Cheques payable to a fictitious person become payable to the bearer under 20(5) of the Bills of Exchange Act:

Fictitious payee

(5) Where the payee is a fictitious or non-existing person, the bill may be treated as payable to bearer.

I remember a court case long time ago involving a crooked bookkeeper who was able to have paycheques issued to ficticious people. The bookkeeper then took the cheques and cashed them for himself. The business was not able to recover the money from their bank.

March 15, 2018
8:21 am
Norman1
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Doug said

…If your PC Optimum card isn't satisfactory to them, offer to scan them a copy of a recently received envelope, addressed to you, cancelled with Canada Post orange and/or grey postmarks. That's valid secondary ID in B.C. provincial and municipal elections. 🙂

Postmarked envelope only proves address. Canada Post doesn't verify the person even exists.

I'm pretty sure I can mail a letter for Winnie the Pooh with my postal address and Canada Post will deliver it to my mailbox.

Same with the PC Optimum membership. I don't think they ever checked that each member is an actual person. The four members at one address may not be actually four different people.

March 15, 2018
8:23 am
Doug
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Norman1 said

Fictitious payee
(5) Where the payee is a fictitious or non-existing person, the bill may be treated as payable to bearer.

I remember a court case long time ago involving a crooked bookkeeper who was able to have paycheques issued to ficticious people. The bookkeeper then took the cheques and cashed them for himself. The business was not able to recover the money from their bank.  

Interesting, that might explain why the banks and credit unions don't really care if you deposit the cheque through the ATM payable to someone else. If called to task (i.e., taken to court) by the actual payee, they're comforted by that section of the Act and past jurisprudence that says, basically, the payee's only form of recourse would be to the person who deposited the cheque? They would, however, be liable to the extent that it went to court, to hand over the name and address information of the person who deposited it.

Cheers,
Doug

March 15, 2018
8:27 am
Doug
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Wayno said
Doug,

You are missing the point of why this is important ...

  • This is a information privacy issue that may possibly affect all Canadians.
  • This company is trying to set a NEW PRIVACY PRECEDENT that has never been done on a scale like this in Canada.
  • The Canadian Privacy Commissioner has opened an investigation.
  1. They will not accept your suggestion of a post marked letter that is addressed to the applicant.
  2. I am asking them to accept the NUMBER of my PC Optimum Loblaws/Shoppers THEIR corporation has issued to me - containing all the information that they need for their Verification Purposes.
  3. They are using 3 vendors to process this information and the data may be stored outside of Canada where Canadian privacy laws are not applicable.

.."its gift card program states personal data provided could be shared with three separate companies working with the grocer: prepaid card suppliers Blackhawk Network Canada and Peoples Trust Company, as well as U.S.-based legal administrative service company JND Legal Administration."

.."personal information may be stored, accessed or used in a country outside of Canada," including in the U.S. and El Salvador, where privacy laws may differ."

regards,

Wayno sf-smilesf-smile  

I didn't miss the point. Refer to the previous page(s) where I actually posted the Privacy Commissioner's tweet about an open investigation before you.sf-cool

I realize it's invasive, I don't like it, but thought that a scanned copy of an envelope addressed to you with postmarks on it would be the least invasive option for you to get your "money" (a.k.a. Loblaw Dollars), pending further outcome. If you don't care about getting it before the registration deadline in May, that's fine, and I admire your philosophical stand. 🙂

And yes, you are correct about the three vendors. JND Legal Administration is likely the one doing the "anti-fraud verification". 🙂

Cheers,
Doug

March 15, 2018
8:34 am
Doug
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Norman1 said
Postmarked envelope only proves address. Canada Post doesn't verify the person even exists.

I'm pretty sure I can mail a letter for Winnie the Pooh with my postal address and Canada Post will deliver it to my mailbox.

Same with the PC Optimum membership. I don't think they ever checked that each member is an actual person. The four members at one address may not be actually four different people.  

Right on both counts, though maybe they are doing soft credit checks for opening PC Optimum memberships now?sf-cool

On the other point, that's true that I can mail something to my dog at my home address, and it will get there. Technically, it's a crime for me to open his mail for him without a Power of Attorney (which aren't available for dogs, as far as I know). However, it does seem to prove residency. I was surprised as you, but kind of pleased actually as I think the ID requirements needed to be loosened, when I saw that Elections B.C. would accept two pieces of non-photo ID, one with the person's name and signature (to prove ID) and the other could be a recent, postmarked envelope bearing that person's same name and address. Instead of trying to specify exact ID types, they're opening it by saying the types of things they need to see.

Still, you have to admit what Loblaw is doing is overly onerous and wrong? They should budget a higher amount for fraud. They can certainly afford to! And, if they can't, they should've thought of that when they proposed creating an cabal of bread wholesalers and retailers that would dictate price increases in tandem with each other!sf-cool

That raises another important point...since Canada Bread Company is now owned by Grupo Bimbo SA, of Mexico, at the time it was owned by Maple Leaf Foods, which in turn was majority owned by Michael McCain. Shouldn't he and Maple Leaf Foods bear the responsibility here, not Grupo Bimbo, if the Competition Bureau decides to pursue criminal sanctions against individuals? Alternatively, perhaps the best course of action would be just for the Competition Bureau to seek criminal convictions of the corporate entities here.

Also, Loblaw's actions here and the whole invasive personal information verification process (they needn't do a soft credit check and driver's license verification!), the Competition Bureau could decide to rescind its immunity deal to Loblaw.

Cheers,
Doug

March 15, 2018
7:02 pm
Loonie
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At some point, Loblaw has to accept responsibility for the systems they have set up.
Thus, if PCOptimum cards are not reliable, then they should busy themselves with making them so. If the banks arae cashing cheques for people who don't exist, then the issuer of the cheques should have a chat with them. If Canada Post can't verify that someone actually is at said address, then they should send the cheques by registered mail. I doubt Rufus has figured out how to present his dog tag as suitable ID (although he may just snatch the envelope and run with it!sf-wink).

However you slice it, it's a corporate problem.
Putting a greater burden of proof on the customer as an afterthought and expecting them to compromise their privacy because the corporations behaved badly are not on.

March 15, 2018
7:09 pm
Bill
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Doug, you seem to be up on this, and you say "As for collusion, conspiracy, etc., yes, both Weston and Loblaw were the primary colluders/co-conspirators. On that note, a wholesaler (Weston) and a retailer (Loblaw) can collude....."

(Let's ignore Sobey's, Metro, etc for a moment, they've not admitted anything, they may or may not be involved, so let's stick to those who have admitted.) If Weston and Loblaw are both controlled/owned by the Weston family, and they agree ("conspire") together that Loblaws stores will charge $2.39 for bread instead of the "industry" or usual price of $2.19, and they agree to split the extra 20 cents profit, how is that offensive? People now have a choice of paying $2.39 at Loblaws stores or $2.19 elsewhere, seems fine to me. What am I missing?

March 15, 2018
7:14 pm
Rick
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I'm thinking that people that applied for a card that live at the same address as someone else that applied got flagged for verification. I applied and the wife applied ...same address...prove it. We spent a ton of money on bread at a loblaws during that time period. I don't think 50 bux would even come close to what we spent. Never the less, will not supply a 3rd party with a copy of my drivers license for 50 bux. Told them where to stuff their card and will no longer patronize their business on principle. Will cost them more than the 50 bux I conceded. Should have been clear on the possibility of requiring confirmation BEFORE we applied. That would have been a different story.

March 15, 2018
10:08 pm
Norman1
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Norman1 said

Fictitious payee

(5) Where the payee is a fictitious or non-existing person, the bill may be treated as payable to bearer.

I remember a court case long time ago involving a crooked bookkeeper who was able to have paycheques issued to ficticious people. The bookkeeper then took the cheques and cashed them for himself. The business was not able to recover the money from their bank.

Doug said
Interesting, that might explain why the banks and credit unions don't really care if you deposit the cheque through the ATM payable to someone else. If called to task (i.e., taken to court) by the actual payee, they're comforted by that section of the Act and past jurisprudence that says, basically, the payee's only form of recourse would be to the person who deposited the cheque? They would, however, be liable to the extent that it went to court, to hand over the name and address information of the person who deposited it.

That absolve for the bank only applies when the payee of the cheque is a fictitious person.

When the payee is a real person, the bank is fully liable for cashing the cheque to someone other than the payee.

Payments Canada ACSS Rule A4, section 6 allows the bank the cheque was drawn on, up to six years to bounce a cashed cheque back to the financial institution that submitted it for clearing because the intended payee was not paid or the intended payee's endorsement was forged.

I don't think the intended payee even needs to go to court. If still within the time limits, payee would notify the person who drew up the cheque (the drawer). Drawer would notify her bank. Bank would ask for a signed affidavit from the payee. After receiving the affidavit, the drawer's bank would bounce the cheque, for "Intended Payee(s) Not Paid" or "Forged Endorsement", back to the financial institution that submitted the cheque and credit the drawer's account.

Drawer would draw up another cheque to the payee. sf-smile

I think that was done by some of Earl Jones' victims to recover their money. Apparently, there were insurance payout cheques that Jones intercepted and deposited into his own Royal Bank account after forging the endorsement of the victim. Victim was not aware there was even a policy!

March 16, 2018
10:39 am
skibum
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Just received my Loblaw's $25 gift card and activated it on line per their instructions. Went to Super Store and spent it. No problems or requests for ID. I agree there is a lot more than bread that is "price fixed" in Canada. This is a good start.

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