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Email this4:41 am
April 27, 2017
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COIN said
I hope grocery stores never have targeted promotions.BTW: A while back I saw a customer at my local grocery store pay with some kind of card. Turns out she is on welfare and she doesn't get cash but get these cards that are redeemable only for groceries.
There are such promos and have been for a long time. Loblaw offers weekly targeted promos through PC Optimum card, eg “Get 2,000 points for every $10 spent on yogurt“.
Sobeys ecosystem does the exact same thing.
Metro issues personalized coupons via an app.
Walmart rewards is moving into it.
Costco sends personalized offers based browsing history and spending patterns.
8:03 am
April 6, 2013
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Loblaws not only gives targeted points earns but also targeted prices through their PC Optimum program. Those prices don't appear on the store shelf or in their weekly flyer.
9:56 am
April 27, 2017
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Even more significantly, businesses selling groceries target customers via “strategic” placement of their shops, depending on target audience. Has always been the case.
10:54 am
April 6, 2013
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Empire Company will put a flagship Sobeys store and Loblaw Companies will put a flagship Loblaws store in areas where the people will pay more for a better decorated store.
Otherwise, the two will put a FreshCo or No Frills store with lower-end decor.
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