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Canadian Tire 'False Advertising' ... Finally Caught !
February 6, 2026
1:47 pm
Dean
Valhalla Mountains, British Columbia
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.
Today's BNN news article ➡️ https://www.bnnbloomberg.ca/bu.....vertising/

Truth be known ... CT has been playing that game for Years now❗sf-confused

    Dean

sf-cool " Live Long, Healthy ... And Prosper! " sf-cool

February 6, 2026
2:05 pm
dell15454
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I assume this is only in the stores and not anything to do with CT Bank?

February 6, 2026
2:27 pm
doug
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dell15454 said
I assume this is only in the stores and not anything to do with CT Bank?  

Correct. Haven't read the details, but likely has to do their artificially inflated prices then claiming to offer discounts, even though they never had any intention of ever selling the items at those inflated prices.

Class-action lawsuit is likely to follow from this, considering they plead guilty in a Quebec court.

February 6, 2026
4:21 pm
smayer97
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Been seeing this for YEARS at CT, especially in housewares, but also in electronics, sports, etc.

February 6, 2026
7:05 pm
Dean
Valhalla Mountains, British Columbia
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    Yup ⬆️

It's rather well known that it's been part of their 'Modus Operandi' for Many
years now❗

That they have Officially been caught (Multiple infractions) is pretty Sweet.

'Karma' sf-laugh

    Dean

sf-cool " Live Long, Healthy ... And Prosper! " sf-cool

February 6, 2026
8:28 pm
GIC-Fanatic
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Canadian Tire is deceptive, deceptive, deceptive.

And the false sense of getting an item sale because it has a yellow tag….but is marked with the regular price. Just doing that, is once again….deceptive.

IMG_1246-2.jpeg

February 7, 2026
12:36 am
everhopeful
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Will this change their ways?
Nope, they will just cut a cheque and carry on.
They are one of the last paper flyers I get, which they have to mail because our local newspaper shuttered.
We can stop their nonsense by sending it straight to the recycling bin.

February 7, 2026
2:12 am
RetirEd
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I've seen prosecutions for fake discounts since my childhood; I can remember the big department stores being fined. The rules at the time were that something had to be sold at a "regular" price for at least a week before a "sale" could be legitimately advertised. The excesses back then also led to rain-check requirements unless a "while supplies last" was noted, because of bait-and-switch abuse.

Nothing new to see here. And of course on-line shopping means often no fixed prices and "yield maximization" tailoring pricing to what customers would tolerate.

RetirEd

February 7, 2026
8:51 am
mustang
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And, the victim here is ?

February 7, 2026
10:22 am
Norman1
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It is false advertising to present a "regular price" in an ad for an item on sale that doesn't meet certain requirements.

It is false advertising to say "Regular $100. On sale for 30% off at $70. This week only!" when the regular price legally isn't $100.

The regular price requirements do require good recordkeeping:

When promoting a sale, the regular price must be a price the item is genuinely sold at, and businesses must be able to prove it. To prove that a regular price is valid, it must meet one of two legal tests:

  1. Volume test: More than 50% of sales of the product were at that price or higher within a reasonable period (usually within a year) before or after the promotion; or
  2. Time test: The product was offered for sale, in good faith, at that price or higher for a substantial period of time (usually within a year) immediately before or after the promotion. In good faith means the retailer honestly believes the price is fair and expects that customers will actually pay it.

If the regular price does not meet either test, discount claims can be considered misleading under the law.

If recordkeeping of advertised and shelf prices is not good, then it is better not to mention a regular price in the ad.

February 7, 2026
10:33 am
CAD
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Norman1 said
It is false advertising to say "Regular $100. On sale for 30% off at $70. This week only!" when the regular price legally isn't $100.  

How could ANYBODY know what is a 'regular price'? Unless you check their stores/web site daily and record prices for ALL items they sell they can do whatever they want.
It is a sneaky tactic used by EVERYBODY to get get you into store and make a sale.

How about: battery powered drill - regular price $5999 and today (between 9 and 10am, only x items available) ONLY $99.
You have to be very, very naive to believe ANY 'sale price' offer unless you really know their regular price.
For example I know fresh half pork loin usual price is about $6-8/kg. If store offers it for $4 - Yes that IS a sale price.

February 7, 2026
12:03 pm
Dean
Valhalla Mountains, British Columbia
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.
Yes . . . Of Course . . . And Yes Again . . . sf-smile

But as consumers we owe it to Ourselves to go Beyond the sales-pitches/advertising/promotions/etc., and apply some Active 'Due Diligence' when shopping.

Unfortunately when someone gets cheated/ripped-off/scammed/etc., in many cases 'Both' parties contribute to the problem ... the Seller AND the Buyer❗

'Caveat Emptor'

    Dean

sf-cool " Live Long, Healthy ... And Prosper! " sf-cool

February 7, 2026
1:02 pm
GIC-Fanatic
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CAD said

How could ANYBODY know what is a 'regular price'? Unless you check their stores/web site daily and record prices for ALL items they sell they can do whatever they want.
It is a sneaky tactic used by EVERYBODY to get get you into store and make a sale.

How about: battery powered drill - regular price $5999 and today (between 9 and 10am, only x items available) ONLY $99.
You have to be very, very naive to believe ANY 'sale price' offer unless you really know their regular price.
For example I know fresh half pork loin usual price is about $6-8/kg. If store offers it for $4 - Yes that IS a sale price.  

Right. I think in the old days there was cost and net landed cost. I assume net landed was for transportation. Not sure where receiving, storing, picking, and shipping sits….in net landed or markup.

I worked for a major retailer. Sadly one that’s no longer. And I can see how that loss of competitiveness has allowed other retailers to make more than ever before.

So….if we sold, bedding, tools, paint, jewelry etc at full price….that was an unwise customer buy. Those items, regular price were jacked up as high as ever.
Then the on sale price of 30, 40, 50% off was the best buy and more like a regular price. Competition wise we could put an item on sale a defined amount of times per year (like 5 times). But who watched? What this did, was allowed us to buy the goods and for that 2 week sale that would be the bulk of that product we shipped.

It’s all about advertising. And a good example is….listen closely to the Tim Hortons ads and pictures shown. But look at what you really get. And know that it was the poorest quality and lowest priced coffee that they could buy. And food wasn’t baked there and is full of chemicals to help preserve for warming up after or thawing and heating etc. <= numerous handlings. Like really…..where did that egg sandwich come from? Precooked, then shipped and stored in a 5 gallon barrel of some kind of fluid….that's warmed up on demand? And that beautiful looking A&W burger. How is it they can keep the drive through moving with all those burger orders? Precooked….flip flip….in a bun and you’re off to a lukewarm burger that from that organic farm in Alberta. Think about it!
And have you ever drive be or been in a 10 mile range of Brooks Alberta?
The odour will make you puke. Then there is a cleanliness issue there as well. Yup that burger or donut on TV was ADVERTISED to lure you in.

And look at London Drugs. Their sale prices are same as regular price at Walmart. And London Drugs is all hype and advertising. And very few of the employees in electronics are customer friendly or have product knowledge . What brought you in….advertising?

So regular price, sale price, and advertising…..is buyer beware.

IMG_1246-2.jpeg

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