4.60% for 3 months on one's first eSavings account, opened by January 27, 2026 | RBC Royal Bank | Discussion forum

Repeating their previous actions, they now have posted a new offer again, 4.6% for 90 days, this one expiring June 9
https://www.rbcroyalbank.com/b.....count.html

COIN said
Restricted.

"when you open your first RBC High Interest eSavings account."  

It's essentially a once-in-a-lifetime offer. They're always looking for fresh meat, those already in meat grinder need not apply.

COIN said
Yes, it's like those store opening specials.

Question: What is RBC offering, if anything, to existing clients?  

More of the same...nothing. It costs them very little to do nothing for their existing clients = more profit. If people were willing to switch banks like they switch the cell phone providers, I've no doubt banks would be making ' Win-Back ' offers to get their clients back.

COIN said
…
I read somewhere that it cost the banks less to keep an existing client than to gain a new one.

Generally not true. An existing customer can cost a business more than finding a new one:

Harvard Business Review

The Value of Keeping the Right Customers
by Amy Gallo

October 29, 2014

Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. …

…

The final mistake is not seeing that often a high churn rate is the result of poor customer acquisition efforts. “Many firms are attracting the wrong kinds of customers. We see this in industries that promote price heavily up front. They attract deal seekers who then leave quickly when they find a better deal with another company,” she says. This was the problem many pointed out with Groupon’s business model. Those deals may have helped companies bring on new customers, but they were typically high-churning customers who didn’t stick around to make another purchase when a heavy discount wasn’t offered.

Before you assume you have a retention problem, consider whether you have an acquisition problem instead. “Think about the customers you want to serve up front and focus on acquiring the right customers. The goal is to bring in and keep customers who you can provide value to and who are valuable to you,” says [senior Harvard Business School lecturer Jill] Avery.