EQ Bank is buying PC Financial | Page 2 | PC Financial | Discussion forum

Official email from EQ Bank:
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We’ve got news for you! EQ Bank’s parent company, EQB, just signed an agreement to acquire PC Financial® from Loblaw, a move that’s set to level up challenger banking in Canada and bring even more innovation and value to your banking experience.

This means the PC Money Account™ and PC Mastercard® products – one of Canada’s largest credit card portfolios – will become part of the EQ Bank® brand once our agreement receives all necessary approvals. And here’s the kicker: we’ll also become the exclusive banking partner for PC Optimum™, among Canada's largest loyalty programs.

Why are we doing this?

Because we’ve always believed you deserve more. Since 1970, we’ve been shaking up the status quo to make banking work harder for you. As Canada’s Challenger Bank™, we launched pioneering products with high interest and zero everyday banking fees, and many other firsts in Canadian banking, to give you more control, more value and more transparency.

But challenging a centuries-old system isn’t easy. To keep pushing boundaries, we need to scale up, add products you’ve been asking for – like credit cards – and find more ways to help you make the most of your money while earning rewards every time you spend.

Teaming up with PC Financial lets us do just that. In PC Financial, we found the perfect partner: a Canadian brand with the same passion for banking innovation, who can complement our commitment to you in countless ways. With this, you’ll be able to access one of Canada’s largest credit card programs, a more expansive choice of everyday banking products and exclusive access to PC Optimum rewards (who doesn’t love a great deal?). Plus, you’ll benefit from PC Financial’s nationwide 600+ ATM network and retail footprint at 2,500 Loblaws banner stores and 180 in-store pavilions, making your banking even more convenient.

What does this mean for you now?

For now, nothing changes. Your accounts and services stay the same while we work behind the scenes to bring everything together. We hope to receive the necessary approvals within the 2026 calendar year.

Down the line, your banking life is going to get a serious upgrade – we’re just getting started. When we get the necessary approvals, we’ll share exciting updates on how both PC Financial and EQ Bank customers will gain access to more products, more services and more places to earn PC Optimum rewards.

Get the full story here. If you have questions, our team is here to answer them, keep you in the loop and make this transition smooth after we receive necessary approvals – so you can focus on enjoying a better, more rewarding banking experience. Get in touch.

And remember: EQ Bank and PC Financial will never call, text, or email asking for your banking info, PIN, password, or verification codes. Stay informed, stay safe. Learn more.

Thank you for being part of our journey so far.

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EQ Bank is brought to you by Equitable Bank, a Schedule I Canadian bank and the country’s seventh largest bank by assets. Equitable Bank is a member of CDIC (Canada Deposit Insurance Corporation). EQ Bank is a trade name of Equitable Bank.

®/TM PC, PC Financial, PC Money, and PC Optimum are trademarks of Loblaws Inc. Used under License. Mastercard is a registered trademark of Mastercard International Incorporated. Used under license. EQ Bank and Canada’s Challenger Bank are trademarks of Equitable Bank.

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(See official email from PC Financial here: https://www.highinterestsavings.ca/forum/eq-bank/eq-bank-is-buying-pc-financial-1 )