Note: this review originated on my blog reviewing Citizens Bank, ING Direct, and PC Financial together.

Website: http://www.ingdirect.ca
Account of note: Investment Savings Account, 3.65% as of January 27th, 2008

Catchy ads and fun newsletters call attention to what is actually a rather limited account. You must rely on linking this account to another bank (once you do this, you can transfer money between banks for free), as there are only 7 ATMs in Canada where you won’t be charged fees to withdraw money directly from ING Direct. This might actually encourage you to save your money…

What ING Direct has going for it is the simplest online interface I have ever seen. Online banking beginners will enjoy the flat learning curve:

Simple, easy-to-use interface

Key Details
-no minimum balance required
-no cheques available, no online bill payment system
-very accessible customer service by phone

Interesting Facts:
-Get a $13 sign-up bonus by registering at http://www.ingdirect.ca/en/ISAfriends/ before the end of the 2008. I’d post mine publicly, but that might defeat the unbiased approach I’m going for…
-You can choose to stop receiving paper statements from ING Direct (to be environmentally friendly).

Bottom line:
I have accounts at Citizens Bank, ING Direct, and PC Financial and here’s my conclusion:

Use ING Direct for the easy-to-use interface.
Use Citizens Bank for the most powerful, flexible account with the best feature-to-rate ratio.
Use PC Financial for the highest rate if you have more than $1,000.


Latest posts in the ING Direct forum

Forum/Topic Started Last Post Posts

ING Direct

SERIOUS WARNING–TRY TO AVOID ING THRIVE ACCOUNT

January 31, 2012
6:47 am by
SERIOUS WARNING

February 5, 2012
11:33 am by
paj

8

ING Direct

Help!…… ING direct is holding rsp’s from my mom after my fathers death.

May 10, 2010
10:43 pm by
Rick

January 23, 2012
9:06 pm by
88kanaka

32

ING Direct

Where to invest my GICs this year?

October 10, 2008
1:33 pm by
Maxime

January 22, 2012
11:10 am by
Taiga

28

ING Direct

ING “temporarily” sets TFSA and RRSP investment accounts at 2%

January 1, 2012
9:52 am by
Bob

January 18, 2012
12:00 pm by
Nightowl

10

ING Direct

$185 Bonus – When Signing Up for Thrive Chequing Account & Adding Your Payroll – ends July 25

July 18, 2011
4:16 am by
Jenna

December 30, 2011
10:06 am by
Doug Lurker

26